There are some 104 million native speakers (2008) of the Punjabi Language – making it the 10th most widely spoken language of the world. Historically it is spoken by in habitants of the Punjab region (north western India and north eastern and central Pakistan). Read more

Unfortunately, since the creation of Pakistan, Punjabi’s has been side stepped, ignored and Punjabi labeled as the language of the labour class. As a result, Punjabi writers and scholars found themselves out of the mainstream literary activities. Their books did not find suitable markets, thereby limiting the readership to only the “die-hard” Punjabi enthusiasts.

This unfavorable environment specially affected Punjabi writers, who were faced with great difficulty in financing the publication of their books. Several confident Punjabi’s attempted to launch monthly magazines, daily and weekly newspapers but eventually had to give up and close down due to financial constraints.